SWANA.org
2016–2024
Tony MacFarlane was the webmaster for SWANA.org from 2016–2024. He started out administering the site in DotNet Nuke, and project-managed its rollover to Sitefinity CMS in 2020. For the 2020 relaunch, Tony did the following:
- Oversaw information architecture development
- Helped determine overall site design
- Assisted with AMS integration, and oversaw other integrations (e.g., Google Ads, HubSpot, misc. feeds)
- Assisted with dynamic module development, and managed/updated long-term
- Trained staff on Sitefinity CMS, and administered users & groups
- Developed dynamic functions, new page layouts, and components as new requirements emerged
Tony also added a HubSpot-based chat helpdesk operation to the site, as well as a knowledge base for the association on its Contact Us page.