SWANA Email Campaigns

2019–2024

Tony MacFarlane developed SWANA Email Campaigns in HubSpot for use by the North American Solid Waste Association of North America (SWANA). Tony worked with colleagues in Marketing, Membership, and Training/Certification to determine template needs. In addition, between 2020 and 2022, Tony took over managing content and delivery of all email campaigns during a period of short staffing. On top of designing templates, Tony also managed contact lists and personalization taxonomy, created automated workflows, and oversaw membership database integration. Tony also directed these additional email campaigns for SWANA in HubSpot:

Membership renewal
Certification renewal
Officer elections
Customer nurture