Privacy Policy

Privacy Policy

Effective Date: December 4, 2024

Tony MacFarlane (“I”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you visit our website, tonymacfarlane.com, use our consulting services, or interact with us in any way.

Information We Collect

Information You Provide

We collect personal and business-related information that you voluntarily provide, such as:

  • Name, email address, phone number, and business details when filling out a contact form or scheduling a consultation.
  • Project-specific information, such as your goals, requirements, or existing systems (e.g., CRM platforms, website details).
  • Payment details for processing transactions.

Automatically Collected Information

When you visit our website, we may automatically collect:

  • Your IP address, browser type, operating system, and device type.
  • Information about how you interact with our site, including pages visited and time spent.
  • Referral information via cookies or similar technologies.

How We Use Your Information

We use your information to:

  • Deliver consulting services, including project scoping, execution, and ongoing support.
  • Communicate with you about inquiries, updates, and service progress.
  • Process payments and send invoices or receipts.
  • Analyze website performance to improve user experience and marketing efforts.
  • Develop proposals or service recommendations based on your business needs.

Sharing Your Information

We may share your information only under the following circumstances:

  • Service Providers: With trusted third-party vendors for website hosting, payment processing, or collaboration tools (e.g., HubSpot integrations).
  • Client Consent: For case studies or testimonials, only with your explicit written consent.
  • Legal Requirements: To comply with applicable laws or enforce agreements.

Cookies and Tracking Technologies

Our website uses cookies to enhance functionality and understand user behavior. We utilize:

  • Essential Cookies: To enable core website functionality.
  • Performance and Analytics Tools: Like Google Analytics, to track site usage and optimize content.
  • Marketing Cookies: To provide relevant advertisements or promotions for consulting services.

You can adjust cookie preferences via your browser or device settings.

Data Retention and Compliance

We adhere to applicable data protection laws to ensure your data is handled responsibly:

GDPR Compliance

For clients and website visitors in the European Economic Area (EEA):

  • You have the right to access, rectify, or erase your personal data.
  • You may restrict or object to the processing of your data in certain circumstances.
  • We will not process your data unless we have a lawful basis, such as your consent, a contract, or legal obligation.

CCPA Compliance

For California residents:

  • You have the right to know what personal data we collect and how we use it.
  • You may request the deletion of your data, subject to certain legal exceptions.
  • We will not sell your data to third parties.

International Data Transfers

If your data is transferred outside of your jurisdiction, we will ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs) or other legally recognized mechanisms.

Data Breach Notifications

In the event of a data breach affecting your personal information, we will notify you and relevant authorities promptly, as required by law.

Your Rights

Depending on your location, you may:

  • Access or request deletion of your personal information.
  • Request corrections to inaccurate data.
  • Opt out of receiving marketing communications.

Submit requests directly to Tony MacFarlane. We will respond within 30 days.

Security

We employ security measures such as encrypted data transmission and restricted access to protect your information. While we strive for robust protection, no system can guarantee complete security.

Third-Party Links and Integrations

Our website may link to third-party platforms or integrate with tools like HubSpot or Google Analytics. These services have their own privacy practices, and we encourage you to review their policies.

Customization and Testimonials

If you share project details, feedback, or testimonials, we may use this information for portfolio purposes or case studies with your explicit consent.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted here, and significant updates will be communicated directly.

Contact Us

Have questions or concerns? Reach out to Tony MacFarlane directly.