Broadsoft Datasheets

2016

Tony MacFarlane created this VoIP data sheet design for case studies with BroadSoft, Inc. in 2016. Tony created Indesign templates using identity assets, as well as copy and graphics provided by the company to create data sheet for agencies, laboratories, construction and law firms, and professional service providers. Tony delivered Indesign packages as well as PDFs for the company. BroadSoft, Inc. was a communication software and service provider that enabled mobile, fixed-line, and cable service providers to offer unified communications of their Internet Protocol networks. They have since been acquired by Cisco Systems in 2018.

Lapidus Law Firm Newsletter

2015–2016

Tony MacFarlane created bimonthly newsletters for the Lapidus Law Firm, PLLC between 2015 and 2016. First, Tony created a template in Adobe Indesign using identity elements provided by the client, and a previous printed newsletter for reference. After receiving an issue’s written content from the client, Tony would locate appropriate graphics that the client would approve. He then laid out each issue, sometimes doing some light copyediting for grammar, style, and fit. Lastly, once each newsletter passed preflight checks, Tony would deliver a PDF copy to the client’s mailing house for fulfillment (each newsletter also included mailing indicia.) Tony also supplied the client with a web-optimized PDF for archiving on their website.

YCF Group, S.A. Haiti Proposals

2013

Tony MacFarlane put together several proposals for the YCF Group, S.A. a Haitian design/build contractor with a mission to rebuild the island nation after its devastating 2010 earthquake. Tony worked with the group to format its technical and price proposals, paying specific attention to consistency in styling, tables, and photo quality. This specific price proposal was for the Fire Station Jérémie, funded by the US Navy.

Shaping New Knowledges: 104th ASCA Annual Meeting 2016 Proceedings

2016

Tony MacFarlane created the ASCA 2016 Proceedings for the Association of Collegiate Schools of Architecture 2016 annual meeting. Tony laid out each paper and assembled them into a book with provided covers and spine graphics. He then finalized the book with a table of contents and index. In addition, Tony coordinated with ASCA to make any last-minute copy edits to individual papers. Lastly, he ran preflight checks, troubleshooting any PDF or printing errors, and handed off a final book packaged in Adobe InDesign. Tony loved this challenge because of its size and reach.

Let’s Work Together: Addressing the Labor Shortage in Solid Waste Collection Services

2021 & 2022

In May 2021, Tony created this SWANA white paper on the labor shortage affecting the solid waste collection industry for the Solid Waste Association of North America (SWANA). The SWANA Advocacy team provided content and Tony laid-out and formatted the white paper. In addition, Tony obtained right-cleared photos and graphics by liaising with companies like Waste Management (WM) and McLaughlin Family Companies.

In 2022, SWANA obtained new information for this white paper, which Tony updated.

SWANA Applied Research Foundation (ARF)

2020–2024

Tony MacFarlane produced SWANA Applied Research Foundation Reports for the ARF between 2019 and 2024. Tony collaborated with a freelance designer to develop the initial report templates in 2018 and then took over full production in 2019, while continuing to extend the template. Tony laid out and managed copyediting for each report, developed infographics, and obtained copyright-cleared graphics as needed.