SWANA Logo

2019

Tony MacFarlane was part of the SWANA Marketing team behind the Solid Waste Association of North America’s rebrand in 2019. CSG Creative had been working with SWANA already to rebrand our consolidated conference event. We stipulated that our new logo needed to be simpler but still conveying our mission of turning waste into a resource. CSG presented the Marketing team with a distinctive design: where the “W” in our acronym was treated in negative space. Three triangles that fill negative space also connote the standard three-arrows recycling symbol. We loved this design. Our logo redesign earned CSG an American Graphic Design Award in 2019. The SWANA Marketing team worked with CSG to develop a branding guide, which we used for all SWANA creative.