Lapidus Law Firm Newsletter
2015–2016
Tony MacFarlane created bimonthly newsletters for the Lapidus Law Firm, PLLC between 2015 and 2016. First, Tony created a template in Adobe Indesign using identity elements provided by the client, and a previous printed newsletter for reference. After receiving an issue’s written content from the client, Tony would locate appropriate graphics that the client would approve. He then laid out each issue, sometimes doing some light copyediting for grammar, style, and fit. Lastly, once each newsletter passed preflight checks, Tony would deliver a PDF copy to the client’s mailing house for fulfillment (each newsletter also included mailing indicia.) Tony also supplied the client with a web-optimized PDF for archiving on their website.