Safety Matters Email newsletter
2022
Tony MacFarlane designed the Safety Matters newsletter template in 2020 for use by the Solid Waste Association of North America’s Marketing department. When short of staff in 2022, Tony took over the newsletter until it was rebranded in 2023. Tony also designed accompanying pamphlets for these newsletters, as well as the 2023 rebrand. While managing the newsletter, Tony was responsible for:
- Applying approved copy to templates
- Coordinating with translator vendor to obtain French and Spanish copy
- Coordinating with advertising vendor to track sponsorship placement
- Incorporating newsletter into membership nurture campaign
- Obtaining clearance for photos and graphics
- Archiving back issues on association forum