WASTECON.org
2020–2024
Tony MacFarlane created WASTECON Registration Site for the Solid Waste Association of North America's flagship conference, WASTECON. Held once a year, this conference focused on executive leadership in the solid waste industry. Tony built a new registration template each year in SWOOGO, an event management platform. His involvement included:
- Building out theme template for registration site
- Connecting analytics and Google Ads
- Adding content, and managing other contributors' content
- Showcasing sponsors and media partners
- Building out event app and scheduling app pushes
- Testing user experience and troubleshooting registration process
- Preparing post-conference assets for remarketing opportunities
Once each year's event was over, Tony redirected the site to an "evergreen" WASTECON site built in WordPress. The evergreen site would mainly be used to collect a mailing list for the following year.