Tony MacFarlane is a versatile designer with over two decades of experience blending print and digital design to create cohesive, impactful brand experiences. With a deep skillset spanning inbound marketing, print production, branding, identity, content strategy, and user experience, Tony has thrived in high-profile production environments. His creative portfolio includes a diverse range of media, from beautifully crafted books and polished marketing materials to engaging websites, email campaigns, and interactive journals.
Experience
- 30+ years of experience using Microsoft Office, with advanced capability in Word and PowerPoint
- 25+ years of experience using Adobe Creative Suite, with advanced capability in Acrobat, Illustrator, Photoshop, Dreamweaver, and InDesign
- 20+ years of experience designing and enhancing electronic publications
- 20 years of experience creating and editing graphics for online and print distribution
- 17 years of experience designing print documents, including long and complex document structures
- 17 years of experience developing and managing website redesigns using responsive frameworks, Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), JavaScript/jQuery and PHP/MySQL, with addition familiarity in VB scripting
- 15 years of experience creating, editing and updating websites through proprietary and open-source Content Management Systems (CMS), with advanced familiarity in WordPress and Sitefinity
- 13 years of experience vetting and working with external vendors to produce large-scale marketing projects
- 13 years of experience in all aspects of email campaigns
- 12 years of experience improving websites for performance, search engine optimization (SEO), and user experience (UX)
- 11 years of experience creating information and proposal graphics
- 8 years of copyediting experience, with AP and GPO Style and the Chicago Manual of Style
- 5 years of experience managing Google Ads, with some familiarity in Facebook and LinkedIn advertising
- 5 years of experience leveraging HubSpot Marketing Hub for nonprofit association, with certifications in Content Marketing, Email Marketing, Reporting and SEO
